BEYØRG the name arose initially from BEYOND ORGANIC and was founded in 2005. Since then BEYØRG’s strong vision has created unique stores whose portfolio is distinguished by an exclusive selection of the most sought-after natural and organic beauty products, including the world’s most innovative and ground-breaking brands.

Our approach at BEYØRG has always been an authentic attitude combined with exceptional service. We have dedicated ourselves to offering you, our valued customer, a range of products - skin and body care items, make-up and accessories - in a designed ambience that is both lively and stylish.

Our products deliver visible results. That is the main reason we have been successful in the market since inception. Our concept is as efficient as it is simple: BEYØRG stands for the best possible service, and offers product decision-making in a language that you can understand. We handpick from just a very few brands and this we will continue to do. In this way we are able to guarantee you the very best products, chosen especially for Asian skin.

Our Standard

At BEYØRG: we set ourselves high standards, guided by the following pillars:

    In 2005, we opened Hong Kong’s first natural cosmetics store. To this day, BEYØRG remains the premier address for the latest and the best brands when it comes to natural, organic, cutting-edge and fresh beauty products and skincare.

    We ensure every ingredient is listed on each of the products we carry, so you can make informed decisions. There are no hidden ingredients: what you see on each label is exactly what’s in the product.

    Product freshness is a key aspect of our philosophy. We order only small quantities from our suppliers each time in order to ensure product freshness, and we air-freight them to Hong Kong. It’s vital that natural skincare products be as fresh as possible: this maximises their efficacy in delivering bio-active benefits to your skin – therefore optimising the benefits for your skin.

    The skincare products we select are potent, and they’re formulated using top-quality plant extracts, vitamins and essential oils which protect, nourish and improve your skin.

    We handpick the most effective products on the market for delicate Asian complexions.

    We want to share our knowledge with you. We conduct workshops with brand owners, make-up artists, and beauty professionals to help you understand our products fully. We want our clients to make informed choices.

Why Organic?

  • Up to 80% of what we put on our skin goes into our organs, why compromise health for beauty? Today, good organic products deliver excellent and speedy skincare benefits, no different from synthetic or chemical product.

    The ugly truth of "Toxic in, Toxic out"