Known for her elegant simplicity, Jin Soon Choi is one of the most influential nail artists. Born in Korea, Jin moved to New York City in 1991 and quickly built a reputation as a rising freelance nail artist.
Jin Soon rapidly earned a loyal following as the go-to manicurist of top editors, photographers, designers and celebrities. Crowned the “Nail Guru” by The New York Times Magazine, Jin is best known for her ability to pinpoint current and emerging trends and to translate them into the nail art. After much anticipation, Jin debuted her eponymous nail collection in 2012. The range of shades includes those named by models with whom she regularly works, and is “7-free” (of the harsh chemicals Formaldehyde, Toluene, DBP, Camphor, Formaldehyde Resin, Parabens and Xylene). Jin Soon’s collection is created in the USA and is formulated with high-tech polymers and resins that ensure a long-lasting and glossy finish.